Amazon Partner

AMAZON

Amazon’s Signage Stick is a digital signage media player that empowers small and
medium businesses with premier signage performance at an attainable price. Designed
to deliver a hassle-free experience, the Signage Stick enables quick device setup and
auto-launch of the NowSignage CMS.

Signage Stick is currently available exclusively in the United States.
Availability for additional regions is anticipated in 2026.

Professional Digital Signage Made Simple

Seamless integration with leading CMS applications makes it easy to connect to a screen and quickly showcase content in kiosk-mode. Whether deploying a single display or scaling across multiple locations, the Signage Stick offers businesses a professional, secure, and affordable way to elevate their signage with the peace of mind and quality that comes with the Amazon brand.

Key Benefits of the Amazon Signage Stick

Affordable professional signage – premier signage performance accessible for a wide range of businesses and applications.
Seamless content management software integration – works out-of-the-box with multiple leading CMS applications (separate CMS subscription required).
Designed for digital signage – auto-launches content management software in kiosk mode for unattended operation, increasing uptime without requiring user involvement.
Easy set up – connects to screen in minutes with no technical expertise. Setting up one or many Signage Sticks with a supported content management software is easy, using a hassle-free process that can be completed from a mobile device.
Powerful performance – with quad-core SoC, 4K video streaming and playback and high-bandwidth WIFI 6E connectivity.
Secure and reliable – with a secure boot loader, data encryption and regular updates that keep digital signage safe and running smoothly.
Built to scale – using one Signage Stick per screen, easily expand across multiple displays and locations.
Conveniently available – order the Signage Stick through Amazon and Amazon Business, with business pricing and nationwide shipping for fast access to your signage solution.

learn more at signage.amazon.com

Why Switch from Fire OS Devices/FireSticks?

While NowSignage can still run on 4K FireSticks, these devices are not recommended for extended, continuous use due to potential limitations in performance and reliability. The Amazon Signage Stick, on the other hand, is engineered for professional digital signage, ensuring consistent, long-term operation without the need for manual intervention. If you still wish to use a FireStick, you can find our setup guides below.

Frequently Asked Questions

What is the new Amazon Signage Stick?

The Signage Stick is a professional-grade digital signage media player designed for businesses. It offers seamless integration with leading content management software, 4K video playback, and robust security features, making it ideal for digital signage networks.

How does the Amazon Signage Stick differ from the Amazon FireStick?

While the Amazon FireStick is a consumer product for streaming entertainment, the Signage Stick is built for business use, focusing on digital signage. It supports extended operating hours, integrates with professional CMS platforms, offers kiosk mode for unattended use, and features higher security, scalability, and WIFI 6E connectivity.

Can the Amazon FireStick be used for digital signage?

While the FireStick can be adapted for basic digital signage, the Amazon Signage Stick is purpose-built for this role, offering superior reliability, security, and performance for professional environments. It supports content management software (CMS) out-of-the-box, has 4K playback, and is designed for unattended operation, making it far more suitable for commercial signage.

What are the benefits of using the Amazon Signage Stick for digital signage?

The Amazon Signage Stick offers key benefits such as easy integration with popular CMS platforms, 4K video performance, secure operation with encryption, and the ability to scale across multiple screens and locations. It’s designed specifically for digital signage, ensuring a seamless, reliable experience.

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