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Touch Hotspots is an ideal feature where touch screen devices are used within any sector. This feature allows a screen to display playlisted content when it is not in use, which then changes to a touch enabled web page of your choice once the screen is activated by touch. When the screen becomes inactive after a set period of time, the screen will revert back to the playlisted content. NowSignage is fully touch enabled as long as the hardware used for your screens is.
Whether you use touch screen devices for your team or customers, customisation is always important to a brand. That is why our feature is fully customisable by users. This means that if you require a button on your touch screen, this can be changed to fit your brand colours and font to ensure consistency for your business.
Using touch hotspots is a must-have feature for businesses using touchscreen technology in any sector. By utilising touch hotspots, you are able to start communicating with users as soon as they are in front of the device. This can be a powerful tool for displaying digital menu boards in quick-service-restaurants, important information for guests checking-in to to hotels, health and safety guidelines for employees, or wayfinding maps/information to help users navigate their way around a venue.
Touch hotspots in digital signage introduce interactive elements by enabling users to engage directly with displayed content. These touch-sensitive areas on screens allow viewers to interact, navigate, or access additional information by tapping or touching specific points on the display. By incorporating touch hotspots, digital signage becomes more engaging and immersive, empowering users to interact with content, explore product details, access menus, or trigger specific actions, fostering a more personalised and interactive experience.
Implementing touch hotspots requires careful consideration of several factors. Firstly, designing intuitive and user-friendly interfaces with clear touch points ensures ease of interaction for users. Secondly, considering the placement and size of touch hotspots relative to the display’s size and layout optimises accessibility and usability. Additionally, ensuring the durability and responsiveness of touch-sensitive areas, especially in high-traffic environments, guarantees a consistent and reliable user experience. Lastly, testing and refining touch hotspot functionalities based on user feedback help in optimising interactivity and meeting user expectations.
The integration of touch hotspots significantly enhances user engagement by providing an interactive and immersive experience. Enabling users to actively participate and navigate through content or services via touch hotspots increases engagement and dwell time. For instance, allowing customers to explore product features or browse additional information through touch interactions fosters a deeper connection and understanding. This hands-on approach not only captures attention but also encourages exploration and involvement, leading to increased interactivity and a more memorable experience for users interacting with digital signage displays.
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