OnDemand is an industry leading feature that NowSignage were first to bring to the market using mobile integration to control your digital signage. This feature allows for content on any screen in a network to be overridden with the click of a button from a mobile device. Digital signage allows businesses to display dynamic and engaging content to their target audience, whether it be in a retail store, restaurant, or corporate office.
But with the rise of mobile technology, businesses are now faced with the challenge of integrating their digital signage with mobile devices. This is where on demand mobile integration comes in. In this article, we’ll explore the benefits of using on demand mobile integration to control digital signage and how it can improve your overall marketing and communication strategy.
Why Is On Demand Mobile Integration Important?
On demand mobile integration is the process of connecting mobile devices to digital signage in real-time. This allows businesses to control and update their digital signage content remotely, without the need for physical access to the signage itself.
Seamless Integration Strategy
Integrating your digital signage with mobile devices also allows for a more seamless integration strategy. With on demand mobile integration, you can easily connect your digital signage with other marketing channels, such as social media or email marketing.
For example, you can display a QR code on your digital signage that links to a mobile landing page, where customers can sign up for your email newsletter or follow your social media accounts. This creates a cohesive and integrated marketing strategy that can help drive more engagement and conversions.
Real-Time Updates and Control
One of the biggest benefits of on demand mobile integration is the ability to make real-time updates and control your digital signage remotely. This means you can quickly and easily change your content, schedule new promotions, or update your messaging without having to physically access your signage.
This is especially useful for businesses with multiple locations or for those who frequently change their promotions and messaging. With on demand mobile integration, you can ensure that all of your digital signage is up-to-date and consistent across all locations.
How Can I Use On Demand Mobile Integration?
Now that we’ve explored the benefits of on demand mobile integration, let’s take a look at how you can use it to control your digital signage.
Mobile App Integration
One way to use on demand mobile integration is through a mobile app. Many digital signage providers offer a mobile app that allows you to control your signage remotely. This can include features such as scheduling content, updating messaging, and monitoring performance.
By using a mobile app, you can have complete control over your digital signage from the palm of your hand. This is especially useful for businesses with multiple locations or for those who frequently change their content.
Cloud-Based Integration
Another way to use on demand mobile integration is through a cloud-based platform. This allows you to access and control your digital signage from any device with an internet connection. This means you can make updates and changes to your signage from your computer, tablet, or smartphone.
Cloud-based integration also allows for easy collaboration between team members, as multiple users can access and make changes to the signage at the same time. This can be useful for businesses with a marketing team or for those who outsource their digital signage management.
QR Code Integration
QR codes are a great way to integrate your digital signage with mobile devices. By displaying a QR code on your signage, customers can easily scan it with their smartphone and be directed to a mobile landing page or app.
This allows for a seamless transition from your digital signage to mobile devices, where customers can take further action, such as making a purchase or signing up for a loyalty program. QR codes also provide a way to track the effectiveness of your digital signage and measure its impact on mobile engagement.
Real-World Examples of On Demand Mobile Integration
Now that we’ve explored the benefits and ways to use on demand mobile integration, let’s take a look at some real-world examples of businesses using this strategy.
Retail Stores
Retail stores can use on demand mobile integration to display promotions and sales on their digital signage, while also providing a QR code for customers to scan and access the deals on their mobile devices. This creates a seamless shopping experience and can drive more sales.
Restaurants
Restaurants can use on demand mobile integration to display their menu on digital signage, while also providing a QR code for customers to scan and access nutritional information or make reservations on their mobile devices. This can improve the overall dining experience and increase customer satisfaction.
Who Is Responsible for On Demand Mobile Integration?
The responsibility for on demand mobile integration typically falls on the marketing team or a designated digital signage manager. They are responsible for ensuring that the content is effective and that the digital signage is updated and optimized for mobile devices.
Takeaways
On demand mobile integration is a crucial aspect of a successful digital signage strategy. By connecting your digital signage with mobile devices, you can create a seamless integration strategy, and have real-time control over your content. By using the right tools and strategies, you can take your digital signage to the next level and drive more engagement and conversions for your business.