// Control dynamic pricing across retail displays and shelf edge signage
// Show off your latest trends with a social media wall
// Receive Proof-of-Play data from in-store brand advertisements
// Allow customers to explore products with interactive displays
// Change content based on demographic, weather and sensor based triggers
NowSignage has full integration with Quividi’s audience measurement technology.
Enhance retail experiences by targeting screen content to the customers in the store with age and gender triggers. To demonstrate; if a male hipster in his 20s is looking at your screen, you could set up a trigger to display him a promotion for a beard grooming kit!
Control the hardware functions of all your retail screens remotely from a central location.
This can be useful for powering down displays when stores are closed, and for installing app updates across large networks. RDM saves the need to send out engineers or leave device management in the hands of staff members.
This game-changing feature allows you to easily update product pricing in real time.
Whether you are running a special promotion, setting different prices in different retail locations, or wanting to maximise revenue during specific times of the day, dynamic pricing gives the flexibility to ensure prices are easily updated whilst maintaining brand standards.
Perform content takeovers on store screens from a mobile device.
Use cases include allowing sales reps to trigger different content depending on a customers’ interests, and displaying back of house metrics and dashboards to staff teams.
Content triggers take place instantly from the moment the tap is made on the mobile device.
Utilise digital signage in your retail store by using eye-catching images and videos to showcase your products. NowSignage supports 4K images and videos, with unlimited file hosting on our cloud server at no additional cost.
Social media integration is a powerful tool that can display real-time social feeds, customer reviews and user-generated content across retail stores. This can help build trust amongst your customers and provides an entertaining way of showing your products and brand identity.
What considerations are important when implementing digital signage in retail environments?
Implementing digital signage in retail demands considerations for customer engagement, brand messaging, scalability, technical reliability, content relevance, and data-driven optimization. Customer engagement is key. Signage should captivate shoppers with compelling content, promotions, and product information, encouraging interaction and purchase decisions.
Brand messaging consistency is crucial. Signage should align with the brand identity while allowing flexibility for localised promotions or specific product highlights.
Scalability is essential for retail chains. Cloud-based solutions offer scalability and cost-effectiveness, facilitating updates across multiple stores or locations.
Technical reliability ensures uninterrupted service. Robust hardware and network connections prevent disruptions, ensuring consistent display and customer interaction.
Tailoring content to shopper preferences optimises impact. Dynamic scheduling allows for timely promotions, product launches, or seasonal offers, enhancing relevance and boosting sales.
Successful deployment of digital signage in retail requires a balance between customer engagement, brand messaging, scalability, technical reliability, content relevance, and data-driven optimization. This approach significantly enhances customer experience and boosts sales.
How can digital signage enhance customer experience and drive sales in retail environments?
Digital signage plays a pivotal role in elevating customer experience and driving sales in retail by delivering immersive, informative, and persuasive content. Improving customer experience is vital. Signage can showcase product features, promotions, or personalised recommendations, enhancing the shopping journey and facilitating informed purchase decisions.
Driving sales is achieved through impactful messaging. Signage can highlight special offers, limited-time discounts, or new arrivals, prompting impulse buys and increasing sales opportunities.
Scalability ensures consistency across retail chains. Cloud-based solutions facilitate updates and content distribution across multiple stores, ensuring uniformity in messaging and promotions.
Technical reliability guarantees uninterrupted service. Dependable hardware and network connections ensure seamless content delivery, maintaining customer engagement.
Tailored content based on shopper behaviour and preferences maximises relevance. Dynamic scheduling allows for the display of targeted content, increasing the effectiveness of promotions and offers.
Digital signage integration in retail significantly enhances customer experience, drives sales, and optimises promotional strategies, creating a more engaging and profitable retail environment.
How can I successfully implement digital signage to boost retail engagement and sales?
Successfully implementing digital signage in retail to boost engagement and sales involves focusing on customer-centricity, brand alignment, customization, technical reliability, content relevance, and data-driven insights.
Customer-centricity is fundamental. Signage should cater to shopper needs, displaying informative product details, promotions, or interactive features, enhancing the overall shopping experience.
Aligning with the brand is crucial. Signage must reflect the brand’s identity while allowing flexibility for localised offers or seasonal campaigns, reinforcing brand messaging.
Customization enhances engagement. Cloud-based solutions enable tailored content, ensuring that promotions and product highlights resonate with specific customer segments.
Technical reliability guarantees uninterrupted service. Reliable hardware and network connections prevent disruptions, ensuring continuous content delivery and customer interaction.
Relevance of content is key. Dynamic scheduling ensures the timely display of promotions, sales, or trending products, maximising impact and driving sales. Data-driven insights optimise strategies. Analysing customer behaviour and engagement metrics enables refinement of content and promotional strategies, boosting effectiveness.
Integrating digital signage thoughtfully in retail significantly enhances customer engagement, drives sales, and optimises marketing strategies, resulting in a more interactive and profitable retail experience.
Support
NowSignage Ltd. is a company registered in England and Wales. Registered number: 8424626
VAT registered in the UK: 158122617. Office: Landmark House, Station Road, Cheadle Hulme, Cheshire, SK8 7BS. © All rights reserved