With Proof of Play, you gain complete visibility of when, where, and for how long any piece of content has been displayed. This feature is designed for DOOH networks and advertisers who need accurate data to confirm content delivery.
Proof of Play monitors two core areas:
Proof of Play offers a variety of reports that can be generated by asset type, location, or individual screens. These reports can be exported as CSV files directly from the CMS for full transparency.
Users can also access an advanced analytics dashboard where data-driven graphs and charts can be created based on specific time ranges. All reports are securely stored in NowSignage for simple and efficient access.
“We spend a lot of time & money to deliver new content, only to realise it’s out of date by the time it reaches our stores. NowSignage is a game changer to deliver content to our customers at a time and place that’s right for us.”
Patrick Cumiskey, Marketing Manager at NOVOMATIC Group
Proof of Play data is hosted securely through Amazon AWS within a Virtual Private Cloud (VPC). All content sent to screens is encrypted and fingerprinted against known assets.
This setup minimises the risk of any third party accessing or extracting data from databases or storage via the public internet, giving users complete confidence in the security of their playback reports.
Unlike other providers, Proof of Play is included free of charge for all NowSignage customers. Every user has access to full reporting, analytics, and data tracking, with no hidden costs or premium pricing.
What is the significance of Proof of Play in digital signage?
Proof of Play serves as a crucial analytics tool, providing valuable insights into the performance and effectiveness of content displayed on digital signage. It tracks and records when, where, and for how long specific content is played, offering comprehensive data on audience engagement. This data helps businesses assess the success of their marketing strategies, allowing them to measure the impact of content in real-time. By understanding which content attracts more attention, businesses can optimise future campaigns, tailor content to specific demographics, and make informed decisions to enhance overall ROI.
How can Proof of Play analytics be leveraged effectively?
Leveraging Proof of Play analytics involves more than just monitoring content playtime. It requires a comprehensive analysis of data collected to gain actionable insights. Businesses can identify peak engagement times, popular content, and underperforming displays. This information aids in refining content strategies, optimising scheduling to target high-traffic periods, and adjusting content placement to maximise visibility and impact. Additionally, Proof of Play analytics can validate the effectiveness of marketing efforts, assisting in demonstrating ROI to stakeholders and supporting data-driven decision-making processes.
What are the best practices for utilising Proof of Play data in digital signage management?
To make the most of Proof of Play data, businesses should establish clear objectives and KPIs beforehand, enabling them to measure success accurately. Regularly analysing and interpreting data trends allows for timely adjustments to content strategies. Implementing A/B testing with different content variations helps determine which performs best, optimising content for maximum impact. Integrating Proof of Play data with other metrics, such as demographics or sales data, provides a holistic view of audience behaviour, enabling more informed marketing strategies and content creation decisions. Continuous refinement based on these insights is key to improving overall performance and ROI in digital signage endeavours.
What is Proof of Play in NowSignage?
Proof of Play is a feature that allows users to see whether or not a particular piece of content has been displayed, on which screens, and for how long.
How does Proof of Play track content playback?
Proof of Play monitors two key areas. Assets: how many times, what duration, and where a specific asset has been played. Screens: the uptime of a screen and exactly what assets have been played on that screen.
Can I generate reports with Proof of Play?
Yes. NowSignage allows users to pull a variety of reports based on location, asset type, individual screens, or groups of screens. Reports can be exported as CSV files directly from the CMS.
Does Proof of Play include advanced analytics?
Yes. Users can access an advanced analytics area where they can generate data-driven charts and graphs for specific dates or time ranges.
Is my Proof of Play data secure?
Yes. All Proof of Play data is hosted via Amazon AWS in a Virtual Private Cloud (VPC). Data sent to screens is encrypted and fingerprinted against known assets to ensure security.
How much does Proof of Play cost in NowSignage?
Proof of Play is free of charge. Unlike other providers, NowSignage includes Proof of Play for all users at no additional cost.
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