Digital menu boards are used in QSRs to showcase product information, pricing, and promotions to customers. They offer flexibility to update content instantly, highlight specials, and engage customers with visuals and interactive features. Cloud-based management allows businesses to update multiple locations remotely, ensuring consistency and efficiency.
QSR Magazine found that implementing digital menu boards significantly reduced marketing costs and brought sales up in the stores using them.
Replacing printed menu boards with digital menu boards reduces the need for frequent printing and installing, as well as allowing for dynamic content changes.
Digital menu boards are a powerful tool for capitalising on impulse stops which Samsung found equated to 40% of customers. With eye-catching visuals and dynamic content, these boards can effectively highlight promotions and new items, enticing passersby to stop in and make a purchase.
“NowSignage continues to advance their software to provide us with functionality that delivers great results. In the past 6-months they have released screen sync for our digital menu boards, weather-based content triggers for our window displays, and proof-of-play to analyse our content playback.”
Wingstop
Upgrading from static printed menus to dynamic digital displays can transform any business and enhance customer experience. Digital Menu Boards save costs by eliminating reprints, allowing real-time updates, and boost sales with engaging visuals and promotions.
Automation simplifies content management, making it easy to update menus across multiple locations simultaneously, ensuring consistency and saving time.
For businesses with multiple locations, centralised management ensures seamless control over a global network of Digital Menu Boards. NowSignage allows you to update menus, prices, and promotions across all locations or tailor content for specific regions. Digital Menu Boards support multiple currencies and language variations, enabling businesses to cater to diverse customer bases and adapt content to local markets.
Switching to Digital Menu Boards offers cost savings, flexibility, and a better customer experience.
Using a master template to fix the layout and style, changes to products, pricing, and promotions can be made at a local level. For global brands, NowSignage supports using a variation of multiple languages and currencies. Managing menu board content can either be done manually within the software, or automatically through direct ePoS integrations, ensuring data is true to each location.
In the fast-paced world of Quick Service Restaurants (QSRs), efficiency and customer satisfaction are paramount. One of the most effective tools to enhance both is the strategic use of digital menu boards. Here are the top five ways QSRs can improve their digital menu boards to boost engagement, streamline operations, and increase sales.
Integrating digital menu boards with point-of-sale (POS) systems can streamline operations and provide a seamless customer experience. When menu boards are synced with POS systems, changes made in the POS are automatically reflected on the menu boards. This integration ensures consistency between what is displayed to customers and what the cashier sees, reducing order errors and improving operational efficiency. It also allows for better data collection and analytics, helping QSRs understand customer preferences and optimize their menu offerings accordingly.
One innovative way to leverage digital menu boards is by using weather-triggered content. Digital menu boards can be programmed to change based on local weather conditions, promoting items that are more appealing at certain temperatures. For example, on a hot day, the menu might highlight cold beverages and ice cream, while on a chilly day, it might showcase hot soups and coffee. This real-time responsiveness can significantly enhance customer satisfaction by offering timely and relevant suggestions.
System on Chip (SoC) displays simplify the digital signage setup by integrating the media player directly into the display. This eliminates the need for external players and reduces the overall hardware footprint. SoC displays are more reliable and easier to maintain, offering a streamlined solution that is both cost-effective and efficient. For QSRs, this means less downtime and more focus on delivering a great customer experience.
Screen synchronization is a powerful feature that allows multiple digital screens to display coordinated content simultaneously. This is particularly effective for splash promotions where you want to make a big impact. For example, a QSR can use synchronized screens to launch a new product, flash a limited-time offer, or highlight a special event. The coordinated visuals can create a more immersive and compelling experience, driving higher customer engagement and boosting sales.
Dayparting involves scheduling different menu items to be displayed at different times of the day, ensuring that the offerings are always relevant to the time of day. Breakfast items can be prominently featured in the morning, while lunch and dinner options can take over later in the day. This not only keeps the menu fresh and dynamic but also helps manage inventory more effectively and meets customer expectations better. Dayparting can also be used to test new items during specific periods, allowing QSRs to gather valuable feedback before a full-scale launch.
Incorporating digital menu boards is a game-changer for QSRs aiming to improve their customer experience and operational efficiency. By integrating with POS systems, utilizing weather-triggered content, adopting System on Chip displays, synchronizing screens for promotions, and implementing dayparting, QSRs can stay ahead in a competitive market. Embracing these technological advancements not only attracts more customers but also fosters loyalty and drives sales growth.
Investing in state-of-the-art digital menu boards is not just a trend—it's a strategic move towards a more modern, efficient, and customer-centric QSR environment.
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