NowSignage Expands Marketing Reach with Recruitment of In-House Creative Team
As part of our continued growth, NowSignage is pleased to announce the appointment of an in-house Creative Team, dedicated to enhancing our internal marketing efforts. This team will play a crucial role in supporting our resellers and distributors by providing high-quality branded materials, and showcasing the successes of our end users.
Harry Dargavel, who steps into a leadership role as the new Head of Creative, will lead the next chapter of the company's growth and vision for the brand, alongside two talented new designers.
In taking the role Harry stated "I’m thrilled to lead the creative direction of NowSignage at such an exciting time of growth. Our new in-house creative team will not only amplify our brand but also help our resellers and distributors elevate their presence through standout marketing collateral. We’re looking forward to showcasing the innovative ways our end users are leveraging NowSignage across various industries."
Strengthening Support for Resellers and Distributors
The new Creative Team’s primary function is to bolster NowSignage’s marketing output by developing tools and resources specifically tailored for our resellers and distributors. These materials will empower our partners with consistent and visually engaging content that helps them promote NowSignage to their customers, all while keeping our brand identity intact.
Whether it’s producing sales decks, digital brochures, or other marketing assets, the team’s focus will remain firmly on providing marketing support for the channel, not external content creation services.
A Focus on Creativity and Collaboration
The decision to form a creative team comes as NowSignage continues to expand its global presence and enhance its service offerings. For us, creativity isn’t just about aesthetics - it’s about delivering engaging, effective marketing and customer communications that resonate with our diverse audiences, from channel partners to end users.
The vision for the department is clear: to drive innovation in visual content, ensuring that NowSignage’s message is not only seen but felt across all touchpoints. The creative team will focus on producing compelling marketing materials, case studies, and success stories that highlight the benefits and impact of the NowSignage platform in real-world scenarios.
James Cummings, one of the new graphic designers expressed “I’m thrilled to be a part of NowSignage and to contribute to the amazing work being done here. It’s an exciting opportunity to grow creatively while working with such a dynamic and forward-thinking team!”
Creating End-User Success Stories
NowSignage has always prided itself on delivering solutions that work seamlessly for our customers. With the formation of the creative team, we’re taking our storytelling to the next level by showcasing how our platform has been successfully implemented in a variety of sectors.
The creative team will work closely with end users to craft in-depth case studies and success stories that highlight how NowSignage has solved challenges and driven growth for businesses. From retail to corporate communications, these stories will serve as both inspiration and proof of the power of digital signage when combined with a user-friendly platform like ours.
Enhancing Customer Success and Best Practices
Another important aspect of the new creative team’s role is their collaboration with the NowSignage customer success team. Ensuring that our end users not only understand the platform but also maximise its features is critical to long-term success. By working alongside the customer success team, the creative department will help develop best practice guides, instructional content, and visual assets that make it easier for customers to utilise the full range of NowSignage’s capabilities.
Whether it’s integrating new features or troubleshooting challenges, the creative team’s role will be to ensure that visual communication is clear, concise, and helpful - empowering customers to unlock the full potential of our platform.
Looking to the Future
The introduction of a creative team marks an exciting new chapter for NowSignage. By bolstering our internal marketing efforts, deepening our channel relationships, and enhancing customer success stories and guidance, we’re setting the stage for continued growth and innovation. The team is ready to take NowSignage’s creative output to new heights, ensuring that our brand remains dynamic, engaging, and responsive to the needs of all our stakeholders.
The establishment of the NowSignage Creative Team aligns with our goal to clearly define each department, streamlining customer interactions and enhancing collaboration across all areas of the business. Stay tuned for more exciting developments as the creative team brings their fresh perspectives to the NowSignage journey!