NowSignage: Finalist for Digital Signage Technology of the Year 2024

This year, NowSignage is thrilled to announce that we’ve been shortlisted as a finalist for the prestigious Digital Signage Technology of the Year 2024 award. This recognition celebrates groundbreaking advancements in digital signage technology, and it honours solutions that push the industry forward. We are incredibly proud to be recognised for our innovative Retail Media Network (RMN) solution, which has been gaining traction as one of the most impactful tools in retail digital signage.

Leading the Way in Retail Media Networks

In the past year, NowSignage has focused on a major evolution in retail technology—Retail Media Networks. Our team identified a growing need among retailers for in-store digital advertising solutions that could drive revenue while enhancing the in-store shopping experience. Our response was swift: we developed and launched a cutting-edge ad-booking and campaign management tool within our CMS, at no extra cost to our users. By providing retailers with an integrated platform to easily manage and monetize their digital signage, NowSignage empowers businesses to engage customers at the final moments of their shopping journey—right where it matters most.

The Technology That Sets NowSignage Apart

At the core of this innovation is NowSignage’s ad-booking and campaign management tool. This functionality allows retailers to upload brands, set up ad campaigns, manage network-wide content, monitor performance, and gain insights through proof-of-play reporting. What truly sets NowSignage apart is the open API and compatibility with third-party platforms, such as Hivestack and Vistar Media. This integration means users can automate ad bookings and seamlessly schedule campaigns, opening up significant revenue opportunities for brands and retailers alike.

This tool allows retailers to serve relevant content tailored to specific locations and times, enabling a truly customized in-store experience that drives customer engagement and sales.

A Year of Unmatched Retail Partnerships

With RMNs becoming a strategic focus across the retail landscape, NowSignage has rapidly expanded our presence among top retail brands. Over the past year, our platform has been implemented by six of the UK’s top 10 supermarkets and a range of other retail giants, including convenience stores, department stores, and specialty retailers. NowSignage’s RMN solution is transforming the way brands and retailers collaborate by enabling in-store digital advertising that reaches customers at the perfect moment in their journey.

Creating a Future for Digital Signage

Being recognized for the Digital Signage Technology of the Year award is an exciting milestone for NowSignage, as it confirms our commitment to driving innovation in the digital signage industry. As we continue to lead the conversation around Retail Media Networks and expand our technology to support the evolving needs of retailers, NowSignage remains dedicated to delivering solutions that are both accessible and impactful.

Looking Ahead

This nomination reaffirms our commitment to transforming in-store environments into dynamic media networks that benefit retailers, brands, and consumers. As we look toward the future, NowSignage is committed to refining and expanding our offerings, with upcoming advancements that will further enhance content personalization, analytics, and sustainability within retail environments.

Thank you to our partners, clients, and the broader retail community for supporting NowSignage on this journey.