Braeburn Coffee Brews Fresh Experiences with Dynamic Digital Menus

Braeburn Coffee, a popular café chain across Ireland and featured in Applegreen service stations, wanted a more flexible way to share menus and promotions with customers throughout the day. Printed menus made it challenging to keep offers up to date or easily switch between breakfast and lunch options.

They installed digital screens, including Hikvision displays, powered by NowSignage. This allows Braeburn to present clearer, more visible messages that update automatically and can be scheduled to match different times of day. For example, breakfast and lunch menus switch seamlessly, with alternating drink options tailored to customer demand throughout the day and specific promotions to catch customer attention.

Braeburn Coffee’s switch from printed menus to digital screens brings a noticeable improvement in clarity and flexibility. The before and after images show how the vibrant digital displays make menus easier to read and update, while also highlighting timely promotions that printed menus simply couldn’t offer.

Using playlists and scheduling features, Braeburn ensures the right content is shown on each screen without extra effort. This helps improve the customer experience with timely, accurate information while making daily operations smoother for staff.

By adopting digital menu boards, Braeburn Coffee has made their customer communication more dynamic and responsive, helping them keep pace with a busy and evolving café environment. The ability to update content quickly and schedule promotions means they can better engage customers and support their teams throughout the day.

To speak with our team or arrange a live platform demo please get in touch: https://www.nowsignage.com/contact-us/sales-enquiry