Display targeted content based on real-time triggers such as age, gender, weather or sensors

Target the age and gender of those who are looking at your screens

Through integrations with some of the leading ‘audience measurement platforms’, such as Quividi, NowSignage can trigger changes to the advertised content on a screen in real-time, based on not only the age and gender of your viewing audience demographic, but even based on their mood, attention time and facial attributes… A hipster with a beard is viewing the screen, sell him a beard grooming kit!

Measure Audience Per Content (APC) analytics

By combining the NowSignage Proof-of-Play functionality with Quividi’s audience measurement data, we provide real-time APC analysis of exactly who is engaging with your campaigns directly through the NowSignage CMS.

This next level of analytical insight, makes it possible for marketeers to understand the effectiveness of their content in correlation to the impact it has on their viewers. With the AI engine accurately capturing data including your viewers’ age, gender, mood, etc, you can then compare this data against other advertisements in your network to gain insight on the size of the audience, potential viewers, and actual engagement ratios. If an ad is not getting enough attention, you can simply revise and replace it as required in real time, allowing marketing teams to instantly gauge how the content is working to attract the desired consumer groups and even how they feel about the content.

Award-winning people counting sensor triggers

NowSignage has collaborated with leading technology partners to provide an effective way to manage in-store capacity and communicate with shoppers. Display specific products and services available to customers based on capacity and footfall data, for example, if an in-store service is currently not available, then direct the customer to the available online/phone/email service.