Advertima

Advertima’s real-time in-store Retail Media solution transforms physical retail stores into dynamic, revenue-generating Retail Media channels. The technology integrates seamlessly into existing in-store solutions. It forms part of a comprehensive in-store Retail Media ecosystem mirroring online success factors.

Advertima Audience AI

About Advertima

Advertima combines cutting-edge computer vision and advanced AI to transform in-store shoppers into anonymised, addressable, measurable audience segments.

Retailers can use this real-time audience-driven data to transform their existing digital screens into smart, data-driven Retail Media Networks. They can target, reach, and measure shoppers browsing and purchasing with the most suitable ads served via direct or programmatic bookings.

We prioritise privacy while delivering cutting-edge AI-powered audience analytics. Our technology is designed with a privacy-first architecture to ensure that personal data is never stored, processed, or compromised.

Advertima Vision AG was founded in 2021 in St.Gallen, Switzerland, by retail, media, and tech experts to become the market-leading In-store Retail Media solution. Our fast-growing team works with customers and technology partners worldwide.

Compatible with Ad Booker

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Compatibility

Digital Signage Content Management System (CMS)

Ad Booking Platform

Supply Side Platform (SSP)

Demand Side Platform (DSP)

Retail Media Platform (RMP)

Typically used

Predictive Audience: Forecasting impressions across a Retail Media Network

Audience-Driven Direct Bookings: Real-time content delivery, ensuring the right message reaches the right shopper at the right time

Audience-driven Programmatic Bookings: Monetised in-store inventory through SSP/DSP integrations

Unified Retail Media Activation: Using unified audience segments, campaigns are deployed consistently in-store and online

Audience Analytics Static: Optimise product placements, messaging, and store layout, boosting conversion rates and in-store performance

Audience Analytics Digital: Measuring upper-funnel metrics, optimising media strategies, maximising ad performance, and enhancing shopper experiences

Conclusive Performance Analytics: Link ad exposure directly to shopper actions, from engagement and product interaction to final purchase at checkout.

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